EQ Event Creation
I was tasked with designing an event creation app for attendees to create and host their events.
01
Project Goals
Simplify Event Creation: Make the process of creating and managing events straightforward and user-friendly.
Enhance Event Promotion: Provide tools for hosts to effectively promote their events and reach their target audience.
Streamline Event Management: Enable hosts to manage registrations, ticketing, and communication effortlessly.
Ensure Flexibility and Customization: Allow hosts to customize events to suit different types of occasions and audiences.
Support Data-Driven Decision Making: Provide analytics and insights to help hosts optimize their events.
02
Research and Discovery
The design process began with extensive user research to understand the needs, behaviors, and challenges faced by event hosts. This involved:
Interviews and Surveys: Conducted with a diverse group of event hosts, ranging from professional event planners to individuals organizing casual gatherings. The goal was to identify common pain points and desired features.
Persona Development: Created detailed user personas to represent the different types of event hosts, including their goals, motivations, and challenges.
Journey Mapping: Mapped out the user journey for creating and managing events, highlighting key touchpoints and potential pain points.
03
Key Findings
Complexity of Event Planning: Many hosts found the process of event creation overwhelming due to the numerous details involved, such as logistics, ticketing, and communication.
Need for Customization: Hosts wanted the ability to customize their events to reflect the unique nature of each occasion, whether it was a corporate conference, a wedding, or a community meetup.
04
Wireframing and Prototyping
I created wireframes and prototypes to visualize the app’s interface and user flows. Key considerations included:
Simplicity and Clarity: The interface was designed to be clean and intuitive, with a focus on easy navigation and clear instructions.
Step-by-Step Guidance: The event creation process was broken down into manageable steps, with visual cues and prompts to guide users.
Customizability: Templates were designed to be flexible, allowing hosts to easily modify layouts, color schemes, and content.
05
Key Features
Easy to use Event Page Editor
Quick Customization: Users can instantly upload an event flyer, add a description, and choose brand colors, creating a visually engaging event page in seconds.
Flexible & Editable Anytime – Event details can be updated later, reducing pressure on organizers who may not have all information finalized at the time of creation.
Dual-View Editing: The editor supports both mobile and desktop previews, ensuring an optimized experience across all devices.
Streamlined Setup Process: A step-by-step interface simplifies the design process, making it accessible to both first-time and experienced event creators.
Extensive Ticket Type Creation
Multi-Tier Ticketing: Organizers can set up various ticket tiers with custom pricing, availability, and purchase limits to accommodate different audience segments.
Advanced Sales Controls: Users can define start and end sale dates, max/min order quantities, and overall ticket capacity to optimize ticket distribution.
Integrated Ticket Perks: Organizers can add exclusive ticket perks such as “Skip the Line,” “Backstage Access,” or VIP Benefits, ensuring attendees clearly understand the value of their purchase.
Seamless Management: The intuitive interface allows for quick ticket creation and real-time adjustments, making event setup efficient and hassle-free.
Fully Customizable Event Add-ons
Personalized Widgets: Event creators can choose from a variety of customizable add-ons, including a performer lineup, event password, sponsor details, and social media links, to build a more engaging event page.
Enhanced Attendee Experience: Organizers can include interactive features like an event agenda, featured song, podcast, or merchandise to provide attendees with deeper event engagement.
Flexible & Optional Additions: These add-ons are completely optional, allowing event hosts to add as much or as little customization as needed, ensuring a streamlined setup process.
Seamless Integration: Add-ons integrate directly into the event page, providing a cohesive and visually appealing experience for attendees.