EQ Event Dashboard
I was tasked with designing an event dashboard app for attendees to view and manage their event data.
01
Project Goals
Centralize Event Data: Provide a single platform where hosts can access and manage all their event data.
Enable Real-Time Monitoring: Offer real-time insights and updates to allow hosts to respond quickly to changes.
Simplify Data Analysis: Design tools that make it easy for hosts to analyze key metrics and trends.
Enhance Decision-Making: Empower hosts with actionable insights to optimize event performance.
Ensure User-Friendly Design: Create an intuitive interface that is easy to navigate, even for users with limited technical expertise, on desktop and mobile.
02
Research and Discovery
The design process began with comprehensive user research to understand the needs, challenges, and behaviors of event hosts. Methods included:
Interviews and Surveys: Conducted with event organizers, both professional and amateur, to gather insights on their data management practices and pain points.
Persona Development: Created detailed user personas to represent different types of event hosts, from large-scale event planners to small community organizers.
Task Analysis: Analyzed the key tasks involved in managing event data, such as tracking ticket sales, monitoring attendee engagement, and managing finances.
03
Key Findings
Fragmented Data Sources: Hosts often struggled with data spread across multiple platforms, making it difficult to get a comprehensive view of their event’s performance.
Need for Real-Time Data: Many hosts expressed the need for real-time data to monitor their event’s progress and make quick decisions.
Complexity in Data Analysis: Users found it challenging to analyze data, especially when dealing with large datasets or multiple metrics.
Desire for Customization: Hosts wanted the ability to customize their dashboard to focus on the metrics most relevant to their specific events.
04
Wireframing and Prototyping
I created wireframes and prototypes to visualize the app’s interface and user flows. Key considerations included:
Intuitive Navigation: Designed a simple and logical navigation structure to ensure users could easily access the information they needed.
Data Visualization: Focused on creating clear and understandable data visualizations, including charts, graphs, and heat maps.
Customizability: Provided options for users to customize their dashboard layout and select the metrics they wanted to monitor.
Responsive Design: Ensured the app was optimized for both desktop and mobile devices, allowing hosts to manage their events on the go.
05
Key Features
Interactive Analytics Dashboard
Real-Time Data Filtering: Users can toggle between different views within analytics widgets, such as Sessions by Location, Ticket Types, and Returning Customer Rate, to isolate key insights.
Segmented Audience Analysis: In the Returning Customer Rate chart, users can hover or tap to switch between All Customers, First-Time Attendees, or Returning Customers, helping hosts track audience retention trends.
Device & Engagement Tracking: The Sessions by Device Type graph allows users to toggle between All Sessions, Mobile Sessions, and Desktop Sessions to understand where ticket buyers are engaging the most.
Adaptive Data Visualization: Graphs adjust in real-time, ensuring that trends and engagement metrics are always up to date and easy to interpret.
Customizable Analytics
Tap & Hover Adjustments: Users can tap on individual data points to drill deeper into specific timeframes, while on desktop, hovering provides detailed insights.
Date Range Customization: The dashboard includes quick filter options like “Last 7 Days” or a custom date range selector to analyze performance over different periods.
Adaptive Graphs & Trends: The interactive charts adjust based on user selections, ensuring a clear and digestible representation of financial performance, attendee engagement, and sales data.
Real-Time Updates: As ticket sales and attendance grow, the dashboard dynamically refreshes, giving event hosts real-time visibility into their event’s performance.
Importing Attendees & Data Synchronization
Seamless CSV Upload: Hosts can quickly import attendee lists by uploading a CSV file, reducing manual entry and ensuring accurate data transfer.
Bulk Attendee Management: The import tool allows hosts to add multiple attendees at once, saving time when handling large-scale events.
Real-Time Data Validation: The system automatically detects duplicate entries, missing fields, or errors in uploaded files, ensuring data consistency before finalizing the import.
Auto-Assign Ticket Types: When importing, hosts can predefine ticket types (e.g., GA, VIP, All Access), making ticket distribution seamless.
Integrated with Analytics & CRM: Imported attendees instantly sync with event analytics and reporting, giving hosts real-time insights into audience composition and engagement.