For Rapta’s single Dangerous, I was tasked with developing a unified visual ecosystem that spanned across physical merchandise, digital media, streaming platforms, and web3. The goal was to establish a recognizable, emotionally resonant identity that followed the audience throughout the entire rollout journey.
Year
2023
Client
Rapta
Service
Creative Direction
Tools
01
The cover introduced the visual language: vibrant orange and red nested squares evoking emotion and intensity. This abstract system set the tone for every asset that followed.
02
Story templates, motion loops, and banners extended the brand. Visual rhythm was maintained across vertical and square formats using the same palette, typography, and layout logic.
03
Merch carried the same identity — charcoal and black bases with high-contrast script typography. The wordmark became the icon of the era.
04
Canvas animations translated the abstract art and motion style into vertical rhythm — keeping the visual identity intact even within the Spotify UX.
05
The animated NFT played on nostalgic sports card design, linking back to the script logo and color story. With benefits like stream royalties and merch access, it bridged art and utility.
Rather than designing in silos, this rollout prioritized cohesive brand storytelling. The visuals weren’t just aesthetic—they were connective tissue. Fans experienced a consistent message at every touchpoint, which amplified retention, merch engagement, and cross-platform loyalty.
Closing Notes
Farewell represented a thematic and aesthetic shift for Rapta—an introspective, cinematic sound needed an equally immersive visual identity. My role was to translate the sonic world into a visually cohesive experience that felt both analog and emotionally rich, touching every step of the rollout journey.
