Sweet Nothings was never meant to be just another album drop — it was a playful, immersive experience. By reimagining the rollout as a full cereal brand, I designed a character-driven universe starring Rapta’s real-life dog, Rufus, that crossed music, fashion, packaging, and interactive play.
Year
2023
Client
Rapta
Service
Creative Direction
Role
Web Designer
01
Using childhood nostalgia and cartoon tropes, I developed a full cereal brand system — complete with a mascot, “nutrition facts,” puzzles, merch sizing guides styled like box games, and bright, bouncy typography. The entire rollout lived in a cereal aisle fantasy — full of sugar, play, and surprise.
02
Using childhood nostalgia and cartoon tropes, I developed a full cereal brand system — complete with a mascot, “nutrition facts,” puzzles, merch sizing guides styled like box games, and bright, bouncy typography. The entire rollout lived in a cereal aisle fantasy — full of sugar, play, and surprise.
03
Using childhood nostalgia and cartoon tropes, I developed a full cereal brand system — complete with a mascot, “nutrition facts,” puzzles, merch sizing guides styled like box games, and bright, bouncy typography. The entire rollout lived in a cereal aisle fantasy — full of sugar, play, and surprise.
04
Using childhood nostalgia and cartoon tropes, I developed a full cereal brand system — complete with a mascot, “nutrition facts,” puzzles, merch sizing guides styled like box games, and bright, bouncy typography. The entire rollout lived in a cereal aisle fantasy — full of sugar, play, and surprise.
05
Using childhood nostalgia and cartoon tropes, I developed a full cereal brand system — complete with a mascot, “nutrition facts,” puzzles, merch sizing guides styled like box games, and bright, bouncy typography. The entire rollout lived in a cereal aisle fantasy — full of sugar, play, and surprise.
Using childhood nostalgia and cartoon tropes, I developed a full cereal brand system — complete with a mascot, “nutrition facts,” puzzles, merch sizing guides styled like box games, and bright, bouncy typography. The entire rollout lived in a cereal aisle fantasy — full of sugar, play, and surprise.
Using childhood nostalgia and cartoon tropes, I developed a full cereal brand system — complete with a mascot, “nutrition facts,” puzzles, merch sizing guides styled like box games, and bright, bouncy typography. The entire rollout lived in a cereal aisle fantasy — full of sugar, play, and surprise.
Sweet Nothings was never meant to be just another album drop — it was a playful, immersive experience. By reimagining the rollout as a full cereal brand, I designed a character-driven universe starring Rapta’s real-life dog, Rufus, that crossed music, fashion, packaging, and interactive play.