Info Scaler
Info Scaler is a fully done-for-you revenue acceleration company that partners with content creators across all industries. The project goal was to design a bold, sales-driven website that positions Info Scaler as the go-to partner for creators who want to scale their businesses without burnout.
Year
2025
Client
Info Scaler
Service
Web Design
Tools
01
Challenge
The challenge was to capture Info Scaler’s promise of “no guesswork” and total support while still appealing to ambitious creators who want to build serious, revenue-driven brands. The final design needed to feel elevated and modern, but also approachable and conversion-focused.
Problem Solved:
Existing brand presence was scattered, with no centralized messaging or compelling story flow
Target Audience:
Established content creators (coaches, influencers, niche media owners) ready to scale beyond organic traffic
02
Strategy & Research
Approach:
I started by analyzing high-performing service websites in the creator economy and B2B agency space. From there, I built a narrative structure around Info Scaler’s core offer — a full-stack growth team for hire.
UX Highlights:
Scroll-based storytelling, guiding visitors from “What is Info Scaler?” to “How can I book a call?”
Anchored metrics, social proof, and testimonials for trust
Clear process visuals to break down the offer and reduce friction
Accessibility Considerations:
Clear typography, high-contrast color palette, and mobile-first scaling
Insights:
Creators value transparent pricing and a clear roadmap — so these became focal points in the layout
03
Visual Design
Visual tone:
Dark, premium, and conversion-focused. Subtle red gradients and grid elements provide depth and a sense of technical expertise, while interactive scroll animations keep the experience engaging.
Hero Design:
Impactful headline “From Creator to CEO — Without the Guesswork”
Bold call-to-action to “Book a Call”
Process & Service Steps:
Vertical stepper interface makes it easy to digest the journey from consultation to data tracking
Mobile-First:
Priority content stacked for speed + clarity
Clear “How it Works” breakdown optimized for thumb scroll
Objection Handling:
Paired real user videos with customer doubts (smart UX move for conversion)
05
Desktop Version
Vertical Stepper with Service Icons
Each step in the process — from Consulting to Data Tracking — is highlighted with a clear icon and dynamic hover animations. This visual treatment reinforces the idea of a streamlined, end-to-end solution.
Scannable Roadmap to Action
The vertical timeline design guides visitors through Info Scaler’s phased approach. It breaks down the complex service offering into digestible pieces, reducing overwhelm and increasing trust in the agency’s process.
Proof-Driven Results Summary
This section reinforces Info Scaler’s credibility by presenting key data: revenue growth, team size, and conversion metrics. It’s an immediate trust booster for visitors looking for measurable outcomes.
Balanced Visual Hierarchy
The metrics are given ample spacing and consistent typographic scale, making them easy to scan. The subtle grid in the background reinforces the brand’s technical, data-driven approach.
Team Expertise Highlight
The section features bold headshots of the core team members, each paired with their name and title. This humanizes the brand and showcases the actual people behind the growth strategies.
Visual Consistency & Hierarchy
The grid layout and consistent red gradient backdrop maintain visual coherence with the rest of the site, while the eye-catching hover effects add a layer of interactivity without disrupting the overall brand tone.
06
Mobile Version
Dynamic, Attention-Grabbing Animation
The animated cosmic background creates an immediate sense of energy and sophistication, capturing the user’s attention while setting a bold tone for the brand.
Conversion-First Messaging
The headline, subheadline, and CTA are stacked for easy reading on small screens. The red glow of the “Let’s Scale” button draws the eye and reinforces the brand’s urgency-driven approach to growth.
Animated Stats for Instant Credibility
Each revenue metric smoothly animates as the user scrolls, grabbing attention and reinforcing Info Scaler’s proven performance. The motion creates a sense of momentum and growth that matches the brand’s messaging.
Clean, Bold Typography for Impact
Large, high-contrast numbers and labels are stacked vertically, ensuring mobile users can quickly digest each stat without getting lost in clutter or small type.
Client Videos for Social Proof
Real testimonials from past clients are displayed in an engaging swipeable carousel format. This visual proof adds immediate trust and speaks to the agency’s track record in accelerating creator growth.
Compact, Swipe-Friendly Design
On mobile, the testimonial cards are designed to fit seamlessly within thumb reach, with easy swipe gestures for smooth navigation. The layout maintains brand consistency with bold red accents and dark backgrounds.
07
Outcome & Impact
The redesigned Info Scaler site successfully communicates the brand’s promise of simplicity and transformation. It’s not just a website — it’s a structured narrative that converts curious creators into loyal partners.
Achievement:
+40% increase in demo call bookings within the first month
Performance:
>85 Lighthouse mobile performance score despite animation layers
Client Feedback:
“This site finally captures the gravity of our mission and makes it easy for creators to take action.”
Live Site:
Closing Notes
Shooter Co. is a creative videography brand showcasing cinematic storytelling through film and photography. The goal of the project was to design a visually compelling and responsive portfolio site that highlighted their work, attracted new clients, and enhanced their brand identity online.
