Testimonial Pros
Testimonial Pros is a testimonial video agency that helps brands increase conversion by turning customer feedback into persuasive, ROI-driven sales assets. The project goal was to create a high-converting marketing site that showcases their value, removes buyer friction, and drives demo bookings.
Year
2025
Client
Testimonial Pros
Service
Web Design
Tools
01
Challenge
The Challenge was to communicate the power of video testimonials clearly and persuasively to a skeptical, conversion-driven audience (marketers and founders). The brand needed a page that didn’t just inform — it had to sell, build trust instantly, and handle common objections visually.
Problem Solved:
Existing site lacked persuasive structure and didn't reflect the premium nature of the service
Target Audience:
DTC marketers, SaaS founders, and eCom brand owners looking to increase conversion without increasing ad spend
02
Strategy & Research
Approach:
I began with a competitive analysis of high-performing testimonial and CRO landing pages. I then mapped a visual narrative that built proof, reduced friction, and strategically placed CTAs throughout the scroll.
UX Highlights:
Scroll-based storytelling with anchored CTAs
Step-by-step explainer flow to simplify the process
Objection-handling blocks with testimonial responses
Accessibility Considerations:
Strong contrast, alt-tag planning, and legible typography
Insights:
Emphasizing ROI + simplicity performed best during early user testing
03
Visual Design
Visual tone:
Clean, modern, and conversion-first with a purple gradient glow that ties to the brand’s identity. Modular UI blocks allow for easy scaling and A/B testing of headlines, videos, and CTAs.
Hero Design:
Performance-based headline + video demo
“100% ROI Guarantee” badge to build immediate trust
Value Props + Stats:
Scrollable visual cards with bold % metrics and simple benefit icons
Mobile-First:
Priority content stacked for speed + clarity
Clear “How it Works” breakdown optimized for thumb scroll
Objection Handling:
Paired real user videos with customer doubts (smart UX move for conversion)
05
Desktop Version
Quantified Benefits Build Trust Fast
The section opens with bold metrics—like “+80% increase in conversions”—designed to immediately capture ROI-minded visitors. These stats anchor the value proposition in real, measurable outcomes rather than vague promises.
3-Part Visual Framework with Hover Animation
Each card (“More Conversions,” “Less Lost Sales,” “24/7 Sales Asset”) presents a core benefit with a custom icon and headline. On hover, subtle animations bring the icons to life — reinforcing interactivity and drawing attention to each value prop without overwhelming the user.
Objection-Centered Testimonials
Each testimonial card is structured to address a specific customer objection, such as price sensitivity or product skepticism. This strategic positioning turns social proof into a persuasive conversion asset, not just a compliment reel.
Interactive Video Carousel with CTA Overlay
Cards animate on hover and feature real customers, brand logos, and direct quotes. A “play” CTA appears on interaction, encouraging exploration while keeping the layout clean and non-intrusive. The vertical stacking and consistent formatting make it easy to scan at a glance.
Interactive Plan Selector
Visitors can toggle between Starter, Growth, and Scale plans using a sleek segmented control UI. Each tier highlights its discount percentage dynamically, helping users quickly understand value at a glance.
High-Converting Pricing Design
The selected plan (e.g., “Scale”) is visually elevated with a bold purple gradient and large pricing numbers. Key benefits are summarized below, with a prominent “Let’s Get Started” button and expandable breakdown to reduce hesitation before purchase.
06
Mobile Version
Real Results in Real Voices
This carousel showcases actual customer testimonials from a diverse range of industries. Each card features the client’s video, name, company, and a headline that addresses a key sales objection — reinforcing credibility while showing proof of effectiveness.
Objection-Based Structuring
Each video isn’t just a generic review — it’s mapped directly to a sales objection the target buyer might have. This makes the testimonial section feel less like social proof and more like a strategic, conversion-boosting asset.
Step-by-Step Breakdown for Clarity
The process is broken into four clear steps — from identifying buyer objections to delivering finished videos. Each step is labeled with a number and concise title, making the offer feel structured and low-friction for first-time visitors.
Scroll-Friendly Design for Mobile
Designed as a swipeable card carousel on mobile, this section keeps content digestible while educating users quickly. Soft drop shadows and motion transitions help each step feel interactive and engaging.
Tiered Package Toggle
Users can easily compare plans with a smooth slider UI that highlights savings at each level. This dynamic interface makes pricing feel approachable, while reinforcing the value behind the larger “Scale” package.
Benefit-Focused Pricing Card
The card emphasizes ROI over cost — clearly stating the per-testimonial value and calling out the full savings. A bold CTA and a checklist of deliverables help reinforce action while building trust in the offer.
07
Outcome & Impact
The final site was a conversion-focused powerhouse — built to educate, convert, and scale Testimonial Pros' credibility with minimal friction.
Achievement:
+36% increase in demo call bookings within the first month
Performance:
>80 Lighthouse mobile performance score with all videos embedded
Client Feedback:
“This is the best version of our brand we’ve ever had online. It sells for us.”
Live Site:
Closing Notes
Shooter Co. is a creative videography brand showcasing cinematic storytelling through film and photography. The goal of the project was to design a visually compelling and responsive portfolio site that highlighted their work, attracted new clients, and enhanced their brand identity online.
