Shooter Co.
Shooter Co. is a creative videography brand showcasing cinematic storytelling through film and photography. The goal of the project was to design a visually compelling and responsive portfolio site that highlighted their work, attracted new clients, and enhanced their brand identity online.
Year
2025
Client
Shooter Co.
Service
Web Design
Tools
01
Challenge
The challenge was to translate Shooter Co.’s strong visual brand into a website that felt cinematic, clean, and easy to navigate. They needed a platform to host high-quality video content without compromising performance, while clearly communicating their services to potential clients.
Problem Solved:
Lack of a cohesive online portfolio to represent their growing body of work
Target Audience:
Brands, agencies, and individuals seeking professional videography services — especially those in creative or commercial industries
02
Strategy & Research
I started with a sitemap and user flow to prioritize ease of navigation — especially on mobile. The homepage was treated as a visual statement piece, leading directly into project showcases.
Wireframes:
Lo-fi and mid-fi mockups mapped the flow from homepage to reel to individual case studies
Accessibility Considerations:
Focus on high color contrast, legible typography, and keyboard navigability
Performance:
Compressed videos and lazy loading for media assets to optimize speed without sacrificing quality
Insights:
Shooter Co. emphasized simplicity — the brand wanted to let their work “do the talking,” so we prioritized minimal UI with strong visual storytelling
03
Visual Design
The final design used bold typography, fullscreen video previews, and modular grid layouts to highlight their best projects. Interactions were kept subtle but purposeful.
Mockups:
Interactive prototypes for desktop and mobile
Responsiveness:
Layouts adapted seamlessly across breakpoints, maintaining the cinematic feel on smaller screens
Design System:
Custom components for video modals, buttons, and project cards; style guide with brand colors and font pairings (serif + grotesk for contrast)
05
Desktop Version
Portfolio Grid Overview
A clean, modular grid layout introduces a mix of music video thumbnails — each acting as a visual entry point into a specific project. This layout gives users an instant overview of Shooter Co.'s creative range, from commercial hip-hop to cinematic storytelling.
Featured Project Highlight
The video is framed with a custom hover overlay, displaying project info like artist name, video type, and release year. This UI behavior guides users toward deeper engagement with the most high-profile content.
Immersive Project Showcase
Each project page opens with a full-width autoplay video, placing the work front and center. This cinematic layout mimics the feel of a music video premiere — offering visitors an uninterrupted view of the production’s tone, energy, and storytelling.
Credits & Production Roles
Below the fold, full credits are presented cleanly and clearly, giving recognition to all creative contributors — from director and editor to colorist and producers. This approach reinforces industry credibility and demonstrates Shooter Co.’s collaborative professionalism.
Category-Based Navigation
A bold typographic interface allows users to quickly filter content by type — from Music Videos to Shortform, Commercials, and Behind the Scenes. This oversized, editorial-style layout reinforces Shooter Co.’s creative identity while enabling fast exploration.
Immersive Grid Preview
Once a category is selected, users are drawn into a scrollable grid of visually rich thumbnails. The layout blends discoverability with high-impact visuals, ideal for music labels, agencies, and fans browsing for inspiration or references.
06
Mobile Version
Full Screen Video Scroll
The homepage opens with a fullscreen vertical video showcasing a standout production — instantly communicating Shooter Co.’s bold visual identity. It sets the tone for a cinematic, high-quality experience that resonates with music labels and artists.
Project Showcase Overlay
A clean text overlay introduces the featured project with key metadata like video type and release year. This reinforces Shooter Co.'s credibility while immersing users in their work immediately.
Seamless Project Flow
The “NEXT” module introduces the following featured video in an elegant, full-width preview. This keeps users engaged and encourages binge-style browsing — a key behavior for label reps and artists reviewing visual portfolios.
Sticky Footer Navigation
Anchoring the screen is a minimal, all-caps footer with persistent access to core site categories, social channels, and contact links. It reinforces the site's dark, cinematic aesthetic while ensuring smooth navigation on mobile.
Mobile-First Navigation UI
The oversized, high-contrast type treatment remains consistent across devices, ensuring intuitive access to categories like Music Videos, Commercials, and BTS content. The design prioritizes visual boldness while preserving usability on small screens.
Scroll-to-Browse Experience
Below the category nav, users are met with a fullscreen video grid designed to encourage thumb-driven browsing. The layout leans into the rhythm of social platforms — fast, visual, and immersive — optimized for talent discovery on the go.
07
Outcome & Impact
The result was a high-impact portfolio site that felt immersive, modern, and editorial — a perfect match for Shooter Co.’s creative identity.
Achievement:
Increased inbound inquiries by 40% in the first month
Performance:
Mobile page speed improved by 35% compared to their previous site
Client Feedback:
“The site finally feels like us. It’s helping us win new clients who care about quality.”
Live Site:
Closing Notes
Testimonial Pros is a testimonial video agency that helps brands increase conversion by turning customer feedback into persuasive, ROI-driven sales assets. The project goal was to create a high-converting marketing site that showcases their value, removes buyer friction, and drives demo bookings.
