Shooter Co.
Shooter Co. is a creative videography brand showcasing cinematic storytelling through film and photography. The goal of the project was to design a visually compelling and responsive portfolio site that highlighted their work, attracted new clients, and enhanced their brand identity online.
Year
2025
Client
Shooter Co.
Service
Web Design
Tools
01
Challenge
The challenge was to translate Shooter Co.’s strong visual brand into a website that felt cinematic, clean, and easy to navigate. They needed a platform to host high-quality video content without compromising performance, while clearly communicating their services to potential clients.
Problem Solved: Lack of a cohesive online portfolio to represent their growing body of work
Target Audience: Brands, agencies, and individuals seeking professional videography services — especially those in creative or commercial industries
02
Strategy & Research
I started with a sitemap and user flow to prioritize ease of navigation — especially on mobile. The homepage was treated as a visual statement piece, leading directly into project showcases.
Wireframes: Lo-fi and mid-fi mockups mapped the flow from homepage to reel to individual case studies
Accessibility Considerations: Focus on high color contrast, legible typography, and keyboard navigability
Performance: Compressed videos and lazy loading for media assets to optimize speed without sacrificing quality
Insights: Shooter Co. emphasized simplicity — the brand wanted to let their work “do the talking,” so we prioritized minimal UI with strong visual storytelling
03
Visual Design
The final design used bold typography, fullscreen video previews, and modular grid layouts to highlight their best projects. Interactions were kept subtle but purposeful.
Mockups: Interactive prototypes for desktop and mobile
Responsiveness: Layouts adapted seamlessly across breakpoints, maintaining the cinematic feel on smaller screens
Design System: Custom components for video modals, buttons, and project cards; style guide with brand colors and font pairings (serif + grotesk for contrast)
04
Outcome & Impact
The result was a high-impact portfolio site that felt immersive, modern, and editorial — a perfect match for Shooter Co.’s creative identity.
Achievement: Increased inbound inquiries by 40% in the first month
Performance: Mobile page speed improved by 35% compared to their previous site
Client Feedback: “The site finally feels like us. It’s helping us win new clients who care about quality.”
Live Site: www.shooterco.org
Title
05
Key Features
Shooter Co.
Shooter Co.
Shooter Co.
Shooter Co. is a creative videography brand showcasing cinematic storytelling through film and photography. The goal of the project was to design a visually compelling and responsive portfolio site that highlighted their work, attracted new clients, and enhanced their brand identity online.
