Wholesale Launchpad
Wholesale Launchpad is a real estate company that helps aspiring and active wholesalers grow their businesses using a proven, automated system. The goal was to build a conversion-driven landing page that communicates authority, demystifies the wholesaling process, and drives qualified applications.
Year
2025
Client
Info Scaler
Service
Web Design
Tools
01
Challenge
The challenge was to earn trust fast — especially from cold traffic — while making a relatively complex and skeptical industry feel easy, actionable, and legit. The design needed to blend social proof, education, and urgency without overwhelming users.
Problem Solved:
The brand lacked a clear, modern page that effectively communicated results and removed doubt
Target Audience:
New or struggling wholesalers looking for a scalable, proven path with mentorship and tools
02
Strategy & Research
Approach:
I mapped the entire page around three pillars: proof, simplicity, and process. By combining live-action testimonials, side-by-side comparison charts, and crystal-clear CTAs, the site was structured to build confidence and momentum with every scroll.
UX Highlights:
Anchored “Apply Now” CTA and modular proof blocks
Comparison table showing the value of their system vs traditional wholesaling
Emphasis on mentorship, coaching, and community access
Accessibility Considerations:
High contrast between backgrounds and text, legible type at all sizes, and tap-friendly spacing
Insights:
Prospects care more about support and outcomes than flashy tech — testimonials and transformation stories took priority
03
Visual Design
Visual tone:
Sleek and confident, with rich dark gradients and electric blues that mirror fintech and performance marketing aesthetics. Each visual cue reinforces the message of professionalism and speed.
Hero Design:
Bold headline with “Unlock 6-Figure Wholesale Success”
Embedded video player + immediate CTA
Proof & Testimonials:
Layered testimonial cards with profile photos, reviews, and live screenshots from actual DMs and conversations
Comparison Table:
Clear breakdown of “Traditional Wholesaling” vs. “Our Automated Model” to overcome objections
Mobile Experience:
Sticky CTAs and vertically stacked modules maintain flow and accessibility
05
Desktop Version
Dynamic Text Highlight Animation on Load
The headline draws attention with a smooth highlight animation that activates on page load, emphasizing key value language like “6-Figure” and “Wholesale success.” This micro-interaction makes the headline feel energetic and tailored.
Live Viewer Counter Adds Urgency
A real-time viewer count subtly builds urgency and social proof by showing how many people are currently viewing the site. This feature helps convert passive visitors into action-takers by reinforcing credibility and demand.
Above-the-Fold Trust Builder
This hero section quickly establishes authority through motion, live data, and a clear CTA. The supporting video thumbnail gives users a visual introduction and encourages engagement.
Sequential Step Reveal Animation
Each step enters the viewport with a smooth upward motion and fade-in, guiding the user’s attention down the page. This staggered animation reinforces momentum and gives each phase of the process room to breathe.
Structured Visual Hierarchy
Steps are clearly numbered and labeled, helping users quickly understand the path from onboarding to success. The icons and layout feel instructional, but still modern and energetic.
Designed for Clarity & Confidence
The motion reinforces the idea of a step-by-step system. This section’s structure reduces uncertainty and boosts trust—key for users evaluating whether to apply.
Staggered Entrance Animations
Each content block animates upward into view with a soft fade, timed sequentially to guide the eye. This effect creates a polished rhythm and makes each value prop feel intentional.
Visual Weight + Icon-Driven Layout
Icons paired with bold headings and short descriptions help users quickly understand each offering—like Inner Circle, Coaching Calls, Templates, and Community Chat. The layout balances detail with quick scanability.
Motion That Reinforces Support Structure
The stepwise animations and modular layout together communicate the layered, all-inclusive nature of the mentorship model—an essential differentiator for users deciding between programs.
06
Mobile Version
Animated Text Highlight Draws Attention
A subtle blue glow animates across the key phrase “6-Figure” on load, reinforcing the site’s value proposition immediately. This micro-interaction captures attention and adds polish without slowing down the experience.
Direct CTA and Immediate Trust Signal
The stacked layout features a hero video thumbnail, bold headline, and “Apply Now” button within first scroll. It’s designed for mobile clarity — fast, focused, and action-oriented.
Scroll-Triggered Slide-Up Animation
Each content block animates into view with a soft upward motion and fade-in effect, making the experience feel smooth and guided. These staggered animations emphasize clarity and maintain user engagement as they scroll.
Modular Layout, Optimized for Mobile Readability
Content is stacked vertically with ample padding and strong visual hierarchy. Icons and headings lead each section, ensuring users can skim quickly while still absorbing key value points.
Designed to Build Trust Through Structure
The subtle, consistent motion reinforces professionalism, while the section clearly outlines support systems (1:1 mentorship, Inner Circle, Templates, Calls)—a key differentiator in a crowded coaching market.
Clear Value Contrast in a Split Layout
The comparison grid uses bold colors and distinct columns to instantly communicate Wholesale Launchpad’s advantages. “Us” is styled with prominence, creating a sense of credibility and leadership.
Built for Fast, Confident Decision-Making
Mobile-friendly cards allow users to easily scan key benefits in real-time. This side-by-side format helps reduce friction and build trust—especially for users unfamiliar with real estate systems.
07
Outcome & Impact
The new site gave Wholesale Launchpad a premium, credible presence that mirrors the structure and results they offer. It's simple, persuasive, and designed to convert cold traffic with minimal friction.
Achievement:
+2.5x increase in applications submitted within the first launch window
Performance:
>90 performance score on both mobile and desktop via Framer
Client Feedback:
“This page finally matches the results we get for people. It feels pro and closes for us on autopilot.”
Live Site:
Closing Notes
Shooter Co. is a creative videography brand showcasing cinematic storytelling through film and photography. The goal of the project was to design a visually compelling and responsive portfolio site that highlighted their work, attracted new clients, and enhanced their brand identity online.
